CAFFITALY LAUNCHES THE NEW LIMITED EDITION KENYA

Milan, 11 November 2024 – The sensory journey to discover the world’s most prestigious coffees continues: following the success of COSTA RICA, Caffitaly now invites you to discover East Africa with the new Limited Edition KENYA.

This single-origin, 100% Arabica coffee is an aromatic explosion, with spicy undertones and notes of jasmine and bergamot, ideal for those who love enveloping aromas and a velvety creaminess.

“With this new collection of limited editions, we want to offer all coffee lovers a new sensory experience.” This journey to faraway lands begins with the careful selection of the raw materials and the skilled craftsmanship that transforms these into products of the highest quality. Through their distinctive flavors and aromas, each product tells the story of its place of origin. “Having set out with the freshness and sweetness of the first Costa Rica Limited Edition, our journey now continues with the rich aromas of Kenya, while we prepare the next stops on our sensory tour around the world,” explains Marta Colombo, CMO of Caffitaly.

The new limited editions enhance Caffitaly’s premium range, which comprises the three permanent single-origin coffees – Brazil, India and Colombia – the limited editions from Costa Rica and Kenya, and other limited editions due to be added shortly.

Caffitaly thus continues to refresh its range of premium coffee and other hot drinks with a wide selection of products, both under the Caffitaly brand and those of its partners – Caffè Borbone, Caffè Cagliari, Chicco d’Oro, Kimbo, Foodness, Ricola and Twinings – designed to meet a broad variety of tastes and needs, at any time and for every occasion.

The consistently high quality of the coffee in the cup is guaranteed by the utmost care taken at every stage, from the selection of raw materials to the technology used in the capsules and machines. Caffitaly selects the finest coffees from over 15 countries around the world, directly overseeing the entire value chain from bean to capsule. A master of production and blending, it carefully selects the roasting and grinding methods best suited to bringing out the full flavor of each coffee, while combining the aromatic notes of different origins to create unique flavor profiles, thanks to the expertise of its blend experts and the precise dosage in each capsule: 8 grams of coffee, for a café-like quality and taste. And the same attention to detail and care are also taken when preparing tea, cappuccinos and other hot drinks. What really makes the difference is the Caffitaly System: entirely designed in Italy, this patented system perfectly combines the technology of the machine – featuring dual infusion and two different pressure settings – with that of the capsules, in a technological blend that enhances the aromas and delivers a full, well-rounded flavor, a thick, rich creamy froth and optimal extraction for all types of coffee and hot drinks.

https://us.caffitaly.com/

Press materials and images are available via the Google Drive link:
https://drive.google.com/drive/folders/1Y2JiltaOiPZKCFZruRaadXtbhCjAnl8p

 

Caffitaly Press Office
SaFe Communications

Emanuela Capitanio Mobile: +39 347 4319334 – emanuela.capitanio@safecommunications.it
Alessandra Perrucchini Mobile +39 340 4212323 – alessandra.perrucchini@safecommunications.it