CAFFITALY’S SENSORY JOURNEY IS UNDERWAY, TAKING YOU ON A DISCOVERY OF THE WORLD’S MOST PRESTIGIOUS SINGLE-ORIGIN COFFEES: THE EXCLUSIVE LIMITED-EDITION COSTA RICA COFFEE AND THE NEW SINGLE-ORIGIN COLOMBIA COFFEE ARE HERE
Milan, 30 May 2024 – Caffitaly, the Italian company whose unique system perfectly combines machine technology and capsules to deliver superior-quality coffee in every cup, invites you on a journey around the world to discover the aromas of faraway lands.
For Caffitaly, the careful selection of raw materials and the expertise with which they are transformed into products of the highest quality are fundamental to the development of every new product.
And so begins the sensory journey: with a new limited-edition range of coffees and the addition of a new product to the “Monorigine”, the exclusive selection of premium coffees.
COSTA RICA LIMITED EDITION
This extraordinary journey of discovery in the pursuit of distant flavors begins with the delicate notes of vanilla and wild berries in the new COSTA RICA limited edition, a refined 100% Arabica single-origin coffee, which captivates with its freshness and sweetness, good body and acidity, distinct aroma and medium intensity. It comes from the central highlands of Costa Rica, a small country in Central America, known throughout the world for its lush natural beauty, idyllic beaches and cheerful people – a spirit also reflected in the interplay of reds, whites and blues, the colors of its flag, which adorn the traditional skirts of Costa Rican dancers on the box of 10 capsules.
NEW SINGLE-ORIGIN COFFEE FROM COLOMBIA
Caffitaly’s journey of flavor then continues with the new Single Origin Colombia, a 100 per cent Colombian Arabica coffee, which stands out for its excellent balance between notes of caramel, the sweetness of honey and the acidity of citrus fruits. This interplay of sweet and fruity notes offers a rich aroma that lingers, leaving an elegant aftertaste.
Colombia is expanding its range of “Single Origin” premium coffees:
- Single-origin Brazil: a premium 100% Arabica blend, sourced from high-altitude plantations. Full-bodied, sweet on the palate, with subtle acidity and hints of almond, hazelnut and cocoa.
- Single-origin India: a 100% Robusta espresso from the Indian highlands of Karnataka. With an intense aroma and a full-bodied flavor, it is appreciated for its creaminess and its notes of dark chocolate and Asian spices.
“We have always travelled the world in search of the finest raw materials to create coffee of the very highest quality, capable of delivering a superior tasting experience.” And we have always introduced new products, regularly updating our range to cater for new tastes and offer our customers new experiences. With the Monorigine range, which this year is expanded to include the new Colombia variety, and with the new Costa Rica Limited Edition, which will soon be joined by other exclusive limited-edition products, we aim to turn every single cup into an unforgettable experience, taking our consumers on a journey to discover the regions where our coffee is grown,” explains Marta Colombo, CMO of Caffitaly.
Innovation thus remains the beating heart and strategic asset of Caffitaly. The company continues to offer a vast, diverse and constantly evolving range comprising dozens of coffees and hot drinks, capable of catering to the most diverse tastes and needs at any time and for any occasion: products from the Caffitaly brand and partner roasters Caffè Borbone, Caffè Cagliari, Chicco d’Oro and Kimbo, are complemented by a range of other drinks, such as hot chocolate, cappuccino, mocaccino, ginseng, barley coffee, tea and herbal teas under the Caffitaly brand and from partners Foodness, Ricola and Twinings. What makes every cup unique is the Caffitaly System, the innovative, patented system – the only one featuring double extraction – for optimal extraction and a richer aroma. Each one perfectly combines machine and capsule technologies, containing a generous 8 grams of blend – the ideal dose for a true Italian espresso – or 11 to 13 grams of ground coffee, the optimal quantity for hot drinks of the highest quality.
Press materials and images are available via the following Google Drive link: https://drive.google.com/drive/folders/1Y2JiltaOiPZKCFZruRaadXtbhCjAnl8p
Caffitaly Press Office, SaFe Communications
Emanuela Capitanio Mobile +39 347 4319334 – emanuela.capitanio@safecommunications.it Alessandra Perrucchini (mobile) +39 340 4212323 – alessandra.perrucchini@safecommunications.it