THE HIGH TECHNOLOGY AND QUALITY OF CAFFITALY MEET THUN’S ICONIC DESIGN
A new partnership between two leading Italian brands has been launched, resulting in a unique coffee machine.
Milan, 15 October 2024 – Caffitaly’s cutting-edge technological expertise, with its unique, patented system that delivers coffee and hot drinks of the very highest quality, is joining forces with the unmistakable design of THUN’s famous “Caffè al volo” range.
The result is a unique coffee machine, developed jointly by the two brands: the new Arka THUN. The machine’s technological core is powered by Caffitaly. Its double infusion system and two different pressure settings work in perfect synergy with a capsule featuring a dual filter and a full 8 grams of coffee, guaranteeing superior café-quality coffee and hot drinks. Its iconic design is unmistakably by THUN, a leading name in the Home Decoration and Special Gift sectors.
Arka THUN has been designed as a limited edition version, in a distinctive sage green colour, and it is personalized with motifs from THUN’s prestigious “Caffè al Volo” range. It will be available as part of a special bundle comprising: the machine, two THUN “Caffè al volo” glass coffee cups and three boxes of capsules – Corposo Caffitaly, Orzo Caffitaly and Crem Espresso Cagliari. The machine will be available in THUN and Caffitaly flagship stores, which will also carry THUN porcelain accessories, such as espresso and cappuccino cups, sugar bowls and mugs, as well as in the online shops of both brands.
Compact (just 23.5 cm high and 11 cm wide), fast and silent, the Arka THUN offers various brewing modes and a “clean” function that proposes cleaning cycles to prevent flavor contamination. This allows you to prepare every type of coffee (espresso, crema caffè, American coffee) and hot drinks (such as tea and herbal teas) to perfection.
In line with its commitment to energy efficiency, the Arka THUN is rated A+ (42 kWh/a), has no lights when in standby mode, is ready for use in just 24 seconds and features an automatic shut-off after 10 minutes of inactivity.
“This new and prestigious collaboration brings together our technological expertise and THUN’s unmistakable design, resulting in a machine that combines exceptional performance with a unique style.” Innovation has always been at the heart of our DNA, driving both a diverse and constantly evolving range of beverages, suitable for every occasion, and the ongoing technological development of our Caffitaly System. “Our aim is to continually enhance the consumer experience, and this is further strengthened through partnerships with iconic brands representing Italian excellence, such as THUN,” commented Massimiliano Pogliani, CEO of Caffitaly.
“Our mission has always been to bring beauty and warmth into the homes of the many fans of our brand, through creations that combine tradition and innovation” explains Simon Thun, CEO of THUN S.p.A., who continues: ‘With Arka THUN, we have succeeded in combining the iconic design of our ‘Caffè al volo’ range with Caffitaly’s cutting-edge technology, offering a product that not only meets the needs of those seeking quality, but also elevates the everyday coffee experience by enriching it with a touch of unique style. We see it as a perfect match: Caffitaly blends creativity and functionality, bringing flavor to life.’
CAFFITALY
With a stable presence in over 70 countries worldwide and around 450 employees, Caffitaly is a leading company in the rapidly expanding single-serve coffee market. Its innovative and unique brewing system sets it apart, perfectly combining state-of-the-art machinery and capsules, offering customers a superior taste experience. Caffitaly continuously invests in innovation and research to improve its range of machines and capsules. With a presence in Italy through a network of 1,000 multi-brand retailers and more than 100 single-brand stores nationwide, the company is strongly focused on international expansion.
LENET GROUP
The Lenet Group is a family of integrated businesses that evolved from Thun Spa, a company founded in Bolzano in 1950 by Lene and Otmar Thun, and now in its third generation of family ownership. The Group nurtures the omnichannel potential of each brand, using its logistical and digital expertise to implement innovative strategies. These help to create a new business model, offering integrated omnichannel solutions, digital platforms and process optimization, thereby generating new synergies between production, logistics and customers. The Group operates across the gift & home décor sector (with its historic THUN brand, alongside La Porcellana Bianca, Rose&Tulipani, and Rituali Domestici), food (THUN Café), and logistics and digital services (managed by Connecthub Digital & Logistics, which provides an integrated platform for logistics, CRM, customer service, and web design). Lenet Group guarantees results, underpinned by a commitment to and responsibility for people and the planet. Since January 2022, Lenet Group has been a Benefit Corporation.
LinkedIn: Lenet Group
THUN
Founded in Bolzano in 1950 as a ceramics workshop, THUN is an international company and a market leader in high-quality ceramics and gifts. Every piece is conceived and designed in Italy, with a passion for craftsmanship. Over the years, the range has expanded from ceramics to tableware, and from home furnishings to accessories for women and children. THUN, known to many for its historic ceramic figurines, is now cherished by countless enthusiasts for its ever-changing, eye-catching collections and exclusive creations – genuine limited-edition capsule collections. Alongside the great classics, such as the famous angel, there are new icons such as the teddy bear, the panda and the koala. There is also a strong focus on porcelain, a long-standing and successful feature of the ‘Caffè al Volo’ range, and on innovation through the introduction of new natural and eco-sustainable materials such as glass and wood, which perfectly embody a more contemporary style and a more functional approach to the home.
https://us.caffitaly.com/ – https://www.thun.com/it_it/
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Caffitaly Press Office Emanuela Capitanio Mobile +39 347 4319334 Alessandra Perrucchini Mobile +39 340 4212323 |
THUN Press Office Sarah Bazzanella Mobile +39 347 100 22 08 Paolo De Vivo Mobile +39 347 0122335 |
